May I have a word about… flexitarian diets | Jonathan Bouquet

I’ve got nothing against people eating less meat or dairy, but what, pray, is the point of a fishless fillet?

I am not afraid to admit that this flexitarian malarkey – eliminating meat or dairy for part of the week – has me thoroughly confused.

On the one hand, we have a report that suggests that the consumption of game at top-end restaurants such as Bibendum and Ottolenghi is being fuelled by “flexitarian millennials” demanding quail and venison. Supermarkets are also getting in on the game (sorry), with Waitrose reporting a sevenfold increase in demand for its game casserole. On the other hand, another report says that Sainsbury’s is recreating vegan versions of longstanding favourites such as smoked salmon and chorizo. According to Rachael Matthews, product developer for plant-based food at the supermarket: “With more than seven million vegetarians in Britain, and the rise of the flexitarian lifestyle, Britain has certainly got the taste for meat alternatives at mealtimes.”

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Source: theguardian
May I have a word about… flexitarian diets | Jonathan Bouquet



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